“The Rhythm Never Stops” In The Caribbean
The Caribbean Hotel and Tourism Association (CHTA) and the Caribbean Tourism Organization (CTO) has enlisted the music of Major Lazer and DJ Snake in their campaign.
The campaign called “The Rhythm Never Stops” will be incorporated with the song “Lean On,” which is one of the most-streamed songs of all time on Spotify.
The marketing digital campaign started on Wednesday, October 10th. Its aim is to target or better yet, entice travellers to revel in the Caribbean region’s incredible natural beauty, diverse cultures and its hidden treasures.
The first phase of the campaign will run for 12 weeks and will showcase such countries as Jamaica, The Bahamas, Cayman Islands, Martinique, St. Lucia, Trinidad and Tobago and Grenada as well.